England Squash announces new partnership with Ashaway

England Squash has announced a new partnership with Ashaway which will see the world-renowned squash brand become its official stringing partner.

As part of a three-year agreement, Ashaway have pledged significant support to boost the growth of the grassroots game and will provide prizes at the English Junior Championships and ProAir British Junior Championships, where a bespoke stringing stand will also be offered.

Since its formation in 1824, Ashaway has forged a strong reputation as a world-renowned racket brand and is popular amongst the sport’s elite including England’s Adrian Waller, Alicia Mead and Grace Gear.

Commenting on the new collaboration, Joey Barrington, England Squash Membership and Commercial Manager said:

“Ashaway has consistently demonstrated innovation in the advancement of racket sport technology, setting new standards for performance within the game.

“With such a high stature, partnering with a brand as respected as Ashaway demonstrates our commitment to securing a top-class experience for the squash community.”

Laura Mumford, England Squash Competitions Manager said:

“We’re always striving to enhance the overall experience for junior players at our competitions and events, and are delighted that Ashaway will support us this season. We look forward to building on this long and fruitful partnership with Ashaway.”

Charlotte Willis, Goode Sport Marketing Manager said:

“Our new collaboration with England Squash reflects Ashaway’s commitment to the development of racket strings. We believe that meaningful partnerships drive innovation and impact, and we will be eagerly looking to engage with the England Squash community by supporting various national events across the country.”

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