Social media

Getting the most out of social media

Explore ways to market your club effectively, show your followers how much fun your club has, and create more exposure to attract prospective members.

Which channel to use

Think about which channel works best for you, and how you will use social media.

Twitter

Great if you're looking to share any club news and current activities you have going on. It's also an easy platform to jump on other conversations and advertise your club.

40% female / 60% male
24% of UK use it
- 63% are aged 35 to 65

Things to consider: Make sure you tag relevant accounts such as your local council or sports organisations in your area.

Facebook

Great if you're looking to increase the awareness of your club, create a community for your members, and drive engagement (likes, shares, comments)

52% female / 48% male.
Used by nearly half of the UK population daily.
- 25% of all users are 25 to 34-year-olds.
- Only 16% are 18 to 24.

Things to consider: reach a wider audience by sharing posts in other Facebook groups such as local community groups.

Instagram

Great for engaging younger audiences with relatable imagery and Instagram reels.

56% female / 44% male.
30 million people in the UK use it.
- 75% of 18 to 24 year olds
- 57% of 25 to 30 year olds
- only 8% of over 65’s.

Things to consider: You can also use Instagram Stories to give quick updates or show your followers how club night is going. Why not give players the chance to takeover with 'behind the scenes' photos and videos? Additionally, video performs really well on Instagram and is more likely to get you on to people's feeds. Film a rally or even a trickshot to show everybody how much fun squash is!

TikTok

Great for reaching younger audiences with quick, funny, and relatable videos.

39.91% of users are between the ages of 18 to 24
92.39% of all TikTok users are aged 13 to 34
Just 5.97% of them are from 35 to 44 years old

Things to consider: TikTok is all about trends. Jump on one early and you could go viral!

Social Media top tips

Choose the right channel for you goals and the resources you have available. You don’t have to be on every social network. It can do more harm than good if you spread yourself too thin!
Consider a team of people who can post on social media
Tag relevant people and local businesses into your posts to grow your reach
Post a range of content, from competition to junior sessions, fun beginner sessions to social events and don't forget to use range of photos of different types of players at your club. You can use stock images and videos from England Squash to help
Encourage players from your sessions to post photos / videos from the session on their own channels and tag you in
Share and celebrate success stories and exciting news from across the club such as new coaches, player of the month, volunteer shout outs
Join in with social media campaign and use their hashtags to get seen
Increase reach through targeted ads such as Facebook Boosted Posts
Use other Facebook groups you’re in to promote the club and its activities such as local community pages
Keep your social media up to date and fresh so people viewing it have the most relevant information