Engaging your community

Your community is fundamental to ensuring your club continues to attract new players and members. Explore ideas to reach out to your community and discover a number of areas you could target.

Education

What are the secrets to engaging schools? Read our top tips for engaging schools.

Primary schools

Junior 101 is the perfect way to engage with your local primary school, providing them with their first experience of squash, and can be delivered in a sports hall or on a squash court. Clubs across the country work with schools to recruit players.

The England Squash endorsed Junior Progress Awards from Off The Wall Squash are a fantastic way for coaches, clubs and young players to track improvements and highlight individual areas of strength - kids will love collecting the certificates and wristbands too!

Secondary schools

Squash delivery in secondary schools can give pupils before the opportunity to experience the sport for the first time. Typically delivered on the school site (if they have courts) or at their local squash club, this delivery is utilised to 'top up' junior activity levels and recruit potential new members.

Schools case study's

Hear how Northamptonshire are hosting festivals to attract schools kids to the local clubs. Full story.

Discover how Northern Squash Club have introduced more than 5,000 school kids to squash. Full story.

Colleges

The local college provides a great opportunity to attract prospective members. This could be a usage agreement whereby the college offers squash activity on a weekly basis for a set fee or the club delivers a variety of provision for the college students (open days, beginner sessions, curriculum activities).

Universities

University squash is typically delivered onsite or at the club. Delivery varies across the country with some clubs offering a university use of the venue under a hire agreement. This is a great way to integrate students into the club environment and also promote your club locally.

Local businesses

Business leagues

Business leagues offer a great incentive to form a partnership with local companies that are within reach of the club. The majority of clubs that use this provision have utilised this off-peak (e.g lunch time) which has enabled them to put an attractive package together for companies. We've put together the following information sheet that you can present to local businesses to highlight the benefits of squash and encourage them to get through your doors.

Workplace challenge events

A workplace challenge event enables your club to run events for local businesses in your area and is a great opportunity to market your club for free.

Case study: Nottingham boost participation and interest in squash by engaging local businesses

Nick Hargreaves, General Manager at Nottingham Squash and Rackets Club reveals how the club attracted new members by engaging the local business community in a squash tournament. Full story.

Open events

Open days or sessions

Open days enable you to showcase your club to the local community by providing free taster opportunities. The organisation of open days varies, where specific time slots and sessions are common.